Korte beschrijving/Annotatie

Every time you walk into a supermarket, you enter an environment carefully designed to influence your choices.

Tekst achterflap

Every time you walk into a supermarket, you enter an environment carefully designed to influence your choices. This book examines the psychological and commercial strategies retailers use, from shelf placement and lighting to pricing tactics and store layout. Written with the help of artificial intelligence, it draws on research in consumer behavior, marketing, and retail design to explain how these methods work and why they are effective. You will learn how product positioning guides your attention, how pricing techniques shape your perception of value, and how store design affects the pace and direction of your shopping. Rather than offering shortcuts or promises, the book provides a clear, factual overview of the mechanisms at play, helping you understand the reasoning behind everyday retail environments and recognize these influences the next time you shop.

Slogan/Promotie

Every time you walk into a supermarket, you enter an environment carefully designed to influence your choices. This book examines the psychological and commercial strategies retailers use, from shelf placement and lighting to pricing tactics and store layout. Written with the help of artificial intelligence, it draws on research in consumer behavior, marketing, and retail design to explain how these methods work and why they are effective. You will learn how product positioning guides your attention, how pricing techniques shape your perception of value, and how store design affects the pace and direction of your shopping. Rather than offering shortcuts or promises, the book provides a clear, factual overview of the mechanisms at play, helping you understand the reasoning behind everyday retail environments and recognize these influences the next time you shop.

Biografie

Waries B.V. is a technology-driven publisher specialising in non-fiction. Through an efficient approach to the publishing process, Waries B.V. brings knowledge on a wide range of subjects to readers in accessible and affordable books. Where in the traditional publishing world a handful of people decide which information reaches the reader, Waries B.V. harnesses the AI revolution to break down those barriers. By having humans and AI work together, Waries B.V. creates books that would simply never have had a chance in the old system.

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