Korte beschrijving/Annotatie

Color is present in every aspect of daily life, and research in psychology and perception has shown that it can influence how people feel, think, and make decisions.

Tekst achterflap

Color is present in every aspect of daily life, and research in psychology and perception has shown that it can influence how people feel, think, and make decisions. This book, written with the assistance of artificial intelligence, offers an accessible introduction to the psychology of color. In its pages, you will find an overview of how different colors are processed by the human brain, how cultural background shapes color associations, and how findings from behavioral science are applied in areas such as design, marketing, and healthcare. The text draws on established research to explain these connections in clear, readable language, without requiring prior knowledge of psychology or neuroscience.

Slogan/Promotie

Color is present in every aspect of daily life, and research in psychology and perception has shown that it can influence how people feel, think, and make decisions. This book, written with the assistance of artificial intelligence, offers an accessible introduction to the psychology of color. In its pages, you will find an overview of how different colors are processed by the human brain, how cultural background shapes color associations, and how findings from behavioral science are applied in areas such as design, marketing, and healthcare. The text draws on established research to explain these connections in clear, readable language, without requiring prior knowledge of psychology or neuroscience.

Biografie

Waries B.V. is a technology-driven publisher specialising in non-fiction. Through an efficient approach to the publishing process, Waries B.V. brings knowledge on a wide range of subjects to readers in accessible and affordable books. Where in the traditional publishing world a handful of people decide which information reaches the reader, Waries B.V. harnesses the AI revolution to break down those barriers. By having humans and AI work together, Waries B.V. creates books that would simply never have had a chance in the old system.

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